EXPLORING THE WORLD OF 69 BY ISAAC SELLAM
69 by Isaac Sellam is an avant-garde menswear line born from the experimental spirit of Parisian designer Isaac Sellam. Rooted in conceptual tailoring, architectural silhouettes and a dark utilitarian aesthetic, the 69 line offers a more accessible, fabric-focused extension of Sellam’s renowned leather craftsmanship. Each collection combines sculptural cuts with breathable cottons, garment-washed textures, layered constructions and refined technical fabrics designed for movement and modern urban life.
While Isaac Sellam’s main line is synonymous with artisanal leather jackets and metal-accented construction, 69 takes these design principles and translates them into wearable everyday pieces — from architectural tops and structured trousers to textured outerwear and minimalist layers. The result is menswear with bold identity, clean monochrome tones and a distinctly modern edge.
THE DESIGNER: ISAAC SELLAM’S LEGACY OF STRUCTURAL CRAFT
Isaac Sellam has been designing since his teenage years, ultimately becoming known for his mastery of leatherwork, his technical experimentation and his sculptural approach to garment construction. His Paris atelier evolved into a creative laboratory, where he explored exotic skins, hand-treated surfaces, raw seams and industrial hardware to develop a signature aesthetic.The 69 line, named after his year of birth (1969), reflects the same design intelligence — but expressed through cottons, wools, modals and technical materials that allow for more flexible silhouettes and everyday wearability.
DESIGN LANGUAGE: STRUCTURAL, MONOCHROME & EXPRESSIVE
69 by Isaac Sellam is characterized by:
- architectural lines and curved seam placements
- monochrome palettes with black, charcoal and earth neutrals
- layered hems, elongated forms, asymmetry
- garment-dyed or enzyme-washed surfaces
- textured cotton jerseys, compact fleece, structured knits
- subtle industrial details echoing the mainline DNA
These elements create pieces that feel sculptural yet effortless — clothing that carries attitude without excess.
MATERIALS & TECHNIQUES: FABRIC-FOCUSED ARTISTRY
Unlike the leather-driven main line, 69 works with high-quality natural and technical fabrics, including:
- heavy cotton fleece
- structured French terry
- textured jersey
- technical nylon and blended fabrics
- garment-dyed cotton
- ribbed knits and layered cotton gauze
Many pieces undergo garment dyeing or washing treatments that enhance depth, grain and tactile surface variation. This creates clothing that feels organically aged, lived-in and uniquely expressive — a modern contrast to the hyper-polished mainstream.
WEARABILITY & FUNCTION: EVERYDAY AVANT-GARDE
The 69 line balances visual experimentation with functional comfort. Shapes are designed to move with the body, making layered tops, tapered trousers and structured outerwear suitable for daily wear. The pieces are versatile enough for minimalist styling, yet expressive enough to stand as statement garments within avant-garde wardrobes.
A DISTINCT PARISIAN IDENTITY
69 by Isaac Sellam carries a distinctly Parisian sensibility: intellectual, experimental, understated yet bold. It resonates with individuals who appreciate artisanal craft, raw textures, refined construction and menswear that doesn’t conform to conventional tailoring.
At Orimono, the 69 line offers an essential viewpoint in contemporary avant-garde fashion — wearable, refined and unmistakably Isaac Sellam.
