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Tatsuro Horikawa initially founded Julius_7 in 2001 as an art project to present audio and video presentations for fashion collections and art. By 2004 Tatsuro had developed the concept to include a clothing line firstly presented in Tokyo together with a range of audio and visual projects. Julius_7 has since established themselves as an underground label deeply connected to electronic music, drawing inspiration from Art, Architecture, Music, Ambient Sound / Noise, Travel, Emotional Communication and Tatsuro's internal creative urge. His aim is not only to create simply “clothing” but rather, to create and contribute to a person's total life-style and existence.
Julius_7 blends futuristic tailoring with a brooding gothic underground aesthetic. Always starting with a black palette, black represents avant-garde and Tatsuro explores the zen concept of black throughout his collection. Sometimes the world of his imagination and vision becomes frayed and broken-down, chaotic and corrupt, the stillness sunk beneath loud vibrational noise, the purity and destruction contained within every Pilgrim.Its a sharp and metallic industrial mayhem.