STEPPING INTO THE DARK WORLD OF JULIUS_7

Julius_7 stands among the cult labels of contemporary Japanese fashion — a brand that emerged from art, music, and underground culture to become a reference point for avant-garde, gothic-tinged streetwear. Founded in Tokyo in 2001 by Tatsuro Horikawa, the label began as part art project, part creative experiment, before fully evolving into a clothing brand in 2004.

Known for its uncompromising monochrome palette — black and grey as signature hues — Julius_7 creates garments that blend rugged minimalism, deconstruction and utilitarian sensibility. Its collections often include drop-crotch trousers, oversized outerwear, layered tops, asymmetric tailoring, distressed finishes and a striking fusion of streetwear, goth-inspired darkness and architectural silhouette.

Through each collection, Julius_7 expresses a consistent aesthetic language: garments designed as extensions of a lifestyle — raw, moody, conceptually charged, and deeply rooted in urban, underground identity.

ORIGINS & ARTISTIC ROOTS: FROM AUDIO-VISUAL ART TO FASHION

Julius_7’s story begins not in a traditional fashion house but in the creative underground of Tokyo’s art and music scene. Originally an art project combining film, visuals, sound and graphic elements, the project became a platform for expression blending multiple media.

By 2004, clothing became the main medium — a natural extension of the brand’s conceptual roots. Horikawa’s background in music, club visuals, ambient-sound culture and graphic art strongly influences the fashion output: design conceived like a cinematic or auditory experience, where shape, texture and tone are orchestrated with atmospheric intent.

This fusion between creative disciplines sets Julius_7 apart — garments are not just clothes, but pieces of wearable art, carrying references to architecture, underground music, dystopian aesthetics and subtle subcultural rebellion.

DESIGN LANGUAGE: MONOCHROME, DECONSTRUCTION & ARCHITECTURAL SILHOUETTES

Signature stylistic traits of Julius_7 include:

• dark monochrome palettes — primarily black and grey, symbolising despair, introspection and existential depth
• deconstructed tailoring & draped forms — elongated shapes, drop-crotch pants, asymmetric cuts, layered construction and distorted proportions
• industrial, utilitarian & gothic undertones — heavy boots, cargo-style trousers, rugged outerwear, and elements reminiscent of military or dystopian gear
• textural variation & distressed finishing — coated fabrics, washed surfaces, raw edges and subtle wear, giving clothes a lived-in, gritty presence
• unisex or fluid silhouette approach — many pieces transcend traditional gender norms, embracing layering, slouchy fits and silhouette-first design

The resulting wardrobe feels less like seasonal fashion and more like a timeless uniform for those drawn to darkness, minimalism, and expressive form.

PHILOSOPHY & CULTURAL IDENTITY: FASHION AS LIFESTYLE & STATEMENT

For Julius_7, clothing is not just about trends — it is about identity, mood, resistance and self-expression. The brand draws on influences from architecture, underground music, visual art, subcultural history, urban decay and conceptual atmospheres to craft garments that channel a particular worldview.

Wearing Julius_7 means aligning with a subcultural aesthetic, embracing darkness, rejecting mainstream fashion norms, and expressing an internal landscape outwards. It is an alternative to conventional beauty — rooted in emotion, contrast, texture, and philosophical depth.

The brand encourages individuality through uniformity — a paradox that generates unity among wearers while preserving personal identity.

WHAT JULIUS_7 OFFERS TODAY: CULT STREETWEAR, REDISCOVERY & PERMANENT CLASSICS

Over more than two decades, Julius_7 has built a devoted global following, especially among avant-garde, goth, underground and dark-fashion communities.

In recent years, the brand also launched a “Permanent” line — an archive-driven program that reintroduces iconic garments from its past, refined for contemporary wear while maintaining their original rough elegance.

For Orimono, carrying Julius_7 means offering a distinct segment of fashion — pieces that are not about seasonal trends, but about identity, legacy, and stylistic statement.