STEP IN TO THE AROMATIC & SERENE WORLD OF MAD ET LEN

Mad et Len is an artisanal fragrance and home-scent atelier rooted in the rugged natural landscape of the Southern French Alps. Founded in 2007, the brand produces hand-blended perfumes, soy-wax candles, pot-pourris, room sprays and scented objects — all crafted in small batches with a deeply sensory, elemental philosophy.

Every piece from Mad et Len is made with attention to raw materials: essential oils, botanical extracts, natural wax and hand-forged iron containers. Their creations capture smoky wood, mineral earth, resinous woods, herbs and atmospheric incense as olfactory memories — aiming to awaken the senses and evoke a primal, elemental mood rooted in nature.

Mad et Len offers more than perfume or candles: it delivers a multisensory world that blends fragrance, materiality and raw, handcrafted aesthetics — for those who seek depth, atmospherics and quiet luxury beyond conventional scents.

ORIGINS & PHILOSOPHY: HANDCRAFT, NATURE & RAW ELEGANCE

Mad et Len was founded by creators drawn to natural landscapes, travel and memory — inspired by the idea that scent can unlock deep nostalgia, primal emotion and connection to place.

Located initially near Saint-André-les-Alpes in the Gorges du Verdon, the atelier chose a remote mountain setting as its base, embracing seasonal variation, elemental forces and natural materials.

From the selection of raw botanical oils to the forging of iron vessels for candles and pot-pourris, every step is done by human hand — rejecting mass production in favour of small-batch artisan craft. This creates a tangible connection between nature, material and memory: each object is unique, imperfect, alive.

Mad et Len revives a timeless apothecary tradition — but filtered through a contemporary lens of minimalism, raw materials and sensory ambience.

DESIGN LANGUAGE: ELEMENTAL SCENT, SCULPTURAL OBJECTS & ORGANIC ROUGHNESS

Mad et Len’s aesthetic stands out through a language of:

• natural, raw olfactory composition — woods, resins, herbs, graphite, humus, earth, smoke, incense, minerals and wild botanicals
• hand-forged iron vessels & artisanal containers — candles and pot-pourri come in blackened iron pots or sculptural metal forms that echo tactile, forged craftsmanship
• raw minimalism & dark poetry — matte surfaces, organic textures, restrained visuals that mirror their elemental scent philosophy
• slow-made sensibility & seasonal variation — produced in small batches, respecting natural ingredient cycles and material availability

The result: objects and scents that feel more like relics of memory and nature than mass-produced products — designed for those who appreciate depth, tactility, atmosphere and timeless refinement.

WHAT MAD ET LEN OFFERS: A FULL SCENT & ATMOSPHERE CATALOGUE

With a broad yet coherent range, Mad et Len delivers a complete sensory ecosystem:

• Eaux de Parfum — unisex fragrances blending woods, resins, incense, earth, spices, herbs and mineral notes; including iconic scents like Graphite, Red Musc and Terre Noire
• Hand-poured Candles & Scented Objects — vegetal-wax candles, pot-pourri in iron or lava-stone vessels, diffusers and room sprays designed as atmospheric art objects
• Home & Ritual Objects — sculptural iron vessels and minimalist containers that double as design pieces
• Limited-Batch & Seasonal Releases — natural ingredient variation means many items are unique, small-run or seasonally produced

Mad et Len appeals to connoisseurs of niche fragrance, lovers of craftsmanship, people who see scent as memory — and those who value objects and atmospheres over fleeting trends.