DISCOVER THE WORLD OF MASNADA

Masnada is an Italian avant-garde fashion label founded in 2007 by designer Angelo Iannello. Based in Florence (and with roots in Tuscany), the brand is driven by a deep commitment to craftsmanship, natural fabrics and sartorial experimentation.

Rejecting fast-fashion cycles, Masnada produces clothing — for both men and women — using natural fibres, hand-crafted tailoring, and materials dyed or treated with artisanal finishing. Each piece is a result of careful study of shapes, material behaviour, and the multiple identities a garment can assume, giving rise to a timeless wardrobe rooted in texture, structure and subtle individuality.

ORIGINS & PHILOSOPHY: CRAFT, INTEGRITY & SHAPE EXPLORATION

Masnada was born from Iannello’s decade-long experience in fashion and a passion for clothing conceived as sculptural form, not mere apparel.

From its inception, the brand has emphasized pure Italian tailoring and artisanal craftsmanship, consciously choosing to produce garments in Italy under ethical working conditions.

Central to Masnada’s philosophy is the idea that form and fabric are inseparable — the brand studies how shapes evolve over the body, how different materials drape, fold, move and age. Combined with a love for experimentation and research, this results in garments that carry personality, structure, and lifespan beyond seasonal trends.

DESIGN LANGUAGE: NATURAL FIBRES, SCULPTURAL SILHOUETTES & MUTED PALETTES

Masnada’s aesthetic is distinguished by:

• natural-fibre fabrics such as linen, cotton, wool, silk — often custom-woven and treated for texture and softness
• muted, earthy and neutral colour palettes — tones drawn from nature: sand, stone, clay, slate, faded charcoal — rarely bright colours, emphasising subtlety and timelessness
• sculptural and deconstructed silhouettes — wide-leg trousers, draped outerwear, loose suits or jackets, asymmetrical cuts, layered volumes and relaxed proportions that challenge conventional tailoring norms
• experimental but wearable construction — garments that balance avant-garde geometry with practicality: comfort, fluid movement, and adaptability across outfits and seasons

This approach results in clothing that feels both refined and organic — garments that evolve, soften, and gain character over time instead of following fleeting trends.

MATERIALS & CRAFTSMANSHIP: ETHICAL PRODUCTION & TAILORING EXCELLENCE

All Masnada pieces are made in Italy, under ethical, artisanal working conditions. The brand firmly rejects unethical labour practices and strives for integrity in sourcing, production, and finishing.

Fabrics are often exclusive: natural fibres processed and combined thoughtfully to yield tactile depth, longevity, and comfortable wear. The tailoring is meticulous — from pattern-cutting to finishing — ensuring garments survive seasons, wear, and remain timeless in aesthetic.

Masnada treats clothing as slow fashion: timeless pieces with understated elegance, built to accompany the wearer over years rather than seasons.

WHO MASNADA SPEAKS TO: THE FREE-SPIRITED & DISCERNING MINIMALIST

Masnada appeals to individuals who appreciate:

• natural fibres and real materials, not synthetic trends
• subtlety over noise — muted tones, understated elegance, quiet character
• tailoring with soul — garments that drape, move and age beautifully
• versatility and timelessness — clothes that transcend seasons and trends
• artistic sensibility and individuality — expression through form, texture and silhouette rather than logos or flashy details

For Orimono, Masnada represents a cornerstone of slow-fashion philosophy: garments rooted in craftsmanship, integrity, subtlety — a quiet yet avant-garde answer to mass-market fashion.