STEP INTO THE PURO UNIVERSE

Puro Secret is an Austrian-born footwear label created by Sibylle and Josef Schachl, grounded in a passion for shoemaking, comfort and expressive design. Though visually bold, every pair is engineered for remarkable lightness, softness and effortless wear, a defining characteristic that sets Puro footwear apart.

Crafted in small Italian ateliers using premium leathers and artisanal construction, Puro Secret blends sculptural form with unexpected ease.

ORIGINS & PHILOSOPHY: EMOTION, CRAFT & WEIGHTLESS COMFORT

The brand was conceived from the founders’ long-standing desire to create footwear that feels intuitive, emotional and uncompromisingly comfortable. Puro Secret believes footwear should “disappear” on the foot, delivering the freedom of movement and lightness normally associated with minimalist sneakers, but expressed through avant-garde silhouettes and architectural shapes.

If a shoe does not feel effortless, it is not approved.

DESIGN LANGUAGE: SCULPTURAL SHAPES, PREMIUM LEATHER & SURPRISING LIGHTNESS

Key characteristics now clearly include:

• ultra-light construction: many boots and sneakers are unexpectedly lightweight thanks to advanced sole engineering
• soft, glove-like leathers: supple uppers that adapt immediately to the foot
• effortless everyday wear: dramatic silhouettes that remain comfortable for full-day use
• avant-garde silhouettes: sculptural forms, unique closures and modern profiles without added bulk
• flexible, cushioned soles: engineered to reduce impact, improve movement and maintain feather-light comfort

This balance of visual drama and surprising comfort defines what makes Puro Secret truly distinctive.

MATERIALS, CRAFT & SUSTAINABILITY: SOFTNESS, FLEXIBILITY & HAND-FINISHED LIGHTNESS

Puro’s Italian workshops specialise in lightweight construction: soft leathers, flexible soles and reduced internal structure allow shoes to remain durable without unnecessary heaviness. Vegetable-tanned and naturally treated leathers ensure breathability and softness, while the hand-finishing process keeps each pair feeling unrestrictive from the first wear.

WHO PURO SECRET SPEAKS TO: INDIVIDUALISTS, MINIMALISTS & AVANT-GARDE WEARERS

Puro Secret is made for people who:

• seek unique footwear beyond mass-market shoes
• appreciate handcrafted leather, premium materials and long-lasting quality
• value expressive, architectural design rather than conventional silhouettes
• prefer versatile, unisex footwear that pairs easily with avant-garde, minimal or urban style
• buy shoes as statements: extensions of personal taste and identity

For Orimono’s curated audience, Puro Secret adds a distinct layer: footwear that complements high-end, design-driven wardrobes and stands out through its blend of craft, concept and wearability.

Explore Puro Secret at Orimono, online and in our Berlin store.