STEP INTO THE PURO UNIVERSE

Puro Secret is an Austrian-born footwear label created by Sibylle and Josef Schachl, grounded in a passion for shoemaking, comfort and expressive design. Though visually bold, every pair is engineered for remarkable lightness, softness and effortless wear — a defining characteristic that sets Puro footwear apart.

Crafted in small Italian ateliers using premium leathers and artisanal construction, Puro Secret blends sculptural form with unexpected ease.

ORIGINS & PHILOSOPHY: EMOTION, CRAFT & WEIGHTLESS COMFORT

The brand was conceived from the founders’ long-standing desire to create footwear that feels intuitive, emotional and uncompromisingly comfortable. Puro Secret believes footwear should “disappear” on the foot — delivering the freedom of movement and lightness normally associated with minimalist sneakers, but expressed through avant-garde silhouettes and architectural shapes.

If a shoe does not feel effortless, it is not approved.

DESIGN LANGUAGE: SCULPTURAL SHAPES, PREMIUM LEATHER & SURPRISING LIGHTNESS

Key characteristics now clearly include:

• ultra-light construction — many boots and sneakers are unexpectedly lightweight thanks to advanced sole engineering
• soft, glove-like leathers — supple uppers that adapt immediately to the foot
• effortless everyday wear — dramatic silhouettes that remain comfortable for full-day use
• avant-garde silhouettes — sculptural forms, unique closures and modern profiles without added bulk
• flexible, cushioned soles — engineered to reduce impact, improve movement and maintain feather-light comfort

This balance of visual drama and surprising comfort defines what makes Puro Secret truly distinctive.

MATERIALS, CRAFT & SUSTAINABILITY: SOFTNESS, FLEXIBILITY & HAND-FINISHED LIGHTNESS

Puro’s Italian workshops specialise in lightweight construction: soft leathers, flexible soles and reduced internal structure allow shoes to remain durable without unnecessary heaviness. Vegetable-tanned and naturally treated leathers ensure breathability and softness, while the hand-finishing process keeps each pair feeling unrestrictive from the first wear.

WHO PURO SECRET SPEAKS TO: INDIVIDUALISTS, MINIMALISTS & AVANT-GARDE WEARERS

Puro Secret is made for people who:

• seek unique footwear beyond mass-market shoes
• appreciate handcrafted leather, premium materials and long-lasting quality
• value expressive, architectural design rather than conventional silhouettes
• prefer versatile, unisex footwear that pairs easily with avant-garde, minimal or urban style
• buy shoes as statements — extensions of personal taste and identity

For Orimono’s curated audience, Puro Secret adds a distinct layer: footwear that complements high-end, design-driven wardrobes and stands out through its blend of craft, concept and wearability.